Digital Marketing & Business Analysis Diploma

Gain the skills and confidence you need to manage online marketing and social media activities for your business or organisation.

Program Overview

The main goal of this program is to help you understand and explore marketing fundamentals. You will gain in-depth education on the strategies and techniques to build your online business. Whether you are sitting at home struggling to build your online business or trying to make money online, spend more time with your kids, family, and friends. This program, will make a big difference in your life. Digital marketing is more than knowing how to run a Facebook ad campaign and hoping for the best. In order to achieve success in your business, you need to develop your skill set and knowledge.

Who should take this program?

This program might be right for you if

  • You are a strong communicator who is organized and detail oriented
  • Looking to start your own home-based business
  • Are interested in pursuing a business career
  • You are looking to take a break from your current employment
  • You are willing to utilize your creativity and analytical skills

Why you should take the program

The Digital Marketing program offered here at CCT is fairly comprehensive. CCT has conducted extensive market research in identifying the current labour market demand and the potential of unemployed professionals. The main goal of this program is to “Bridge the Talent Gap”. We cover both theory and practicum in our program. At the completion of the program, you will have a variety of opportunities to connect with recruiters and potential employers for new job opportunities.

Program Components

This program will provide you the fundamentals of Digital Marketing. You will gain the overall knowledge of the different components of the Digital Marketing program and why they are very important for your business.

This course teaches you the fundamentals of Business Analysis. Some of the core topics that are taught include: Requirements Elicitation, Creating Business Cases, Identifying Stakeholders, Traceability & Monitoring Requirements and Evaluating Solutions

Website Design & Development encompasses the core knowledge about how you can build a website. One of the core platforms that will be taught to the student is WordPress. Students will learn and understand the different platforms that will help in building a good website.

This course provides you the foundation of WordPress Application. You will be learning about the different features and functionality of WordPress – Themes, Plugins, Widgets, and other important functionalities.

The success of an effective Digital Marketing launch lies in the content. In the Digital Business, Content is the King. Having a high-quality content helps in generating increased user engagement & conversions. Students must have effective content marketing knowledge & skillset in order to achieve good results.

Having a highly converting landing page plays a very important role in generating high quality conversions.
Students will learn about the different aspects that contribute to the success of creating an effective landing page. Students will learn about the different landing page models and apply the appropriate model for the business.

Social Media plays an especially important role in the Digital World. Students will learn about the different Social Media channels & how to apply their skills for an effective social media conversion. Students will be given a detailed understanding of the different social channels such as Facebook, Twitter, and other related channels.

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Students will learn about the different PPC channels and develop a strong understanding of the different strategies that can generate revenue and campaign success in their PPC marketing. They will learn more about the different PPC Channels- Google Adwords, Facebook Ads, Bing Ads and other paid channels.

The Fundamentals of Facebook Advertising will provide a comprehensive understanding about using the Facebook Ads. Students will gain an in depth understanding about using the different features of Facebook Ads.

The Foundation of Google Adwords provides a comprehensive knowledge of the Google Adwords platform. You will gain an in-depth exposure about the different tools within the Adwords platform.

Analytics focuses on measurement, improvisation & reporting of the different KPIs that contribute to the growth of the Digital Business. Students will learn about the different measurement strategies & techniques, learn how to read data & identifies areas for improvement.

Tag Management will focus on tracking accurately the user behavior in the website. Students will learn about the different user journeys & how it will lead to a profitable conversion. Students will gain some insights on the technical aspects of website anatomy.

Understanding about the Customer Decision Journey is extremely important. In this course, you will learn more about the different buyer personas, the different decision journey stages, customer touchpoints, and how to align messaging and content.

Email Marketing focuses on defining automation strategies of how you can automate the different email marketing campaigns. You will also learn about the different email marketing strategies & techniques that can lead to a profitable financial conversion.

Video Marketing focuses on the different video strategies & techniques of performing good video marketing. Students will learn about the different video channels & platforms of where they can successfully launch their video marketing campaigns.

Mobile Marketing focuses on marketing your business on the different mobile devices. The world of technology has changed dramatically. Majority of the users around the world are already hooked to their mobile devices. This is where the current opportunity lies.

Conversion Rate Optimization focuses on improving the overall campaign performance. Students will learn the different strategies & techniques on how they can improve the overall performance of their marketing.

eCommerce Business plays a very important role in today’s world. Students will learn the foundation, principles & also develop a solid understanding about the different eCommerce principles, as well as the best practices to launch the eCommerce business.

In this module, the students will learn about the different freelancing opportunities. Students will also be taught the core foundation on how to successfully launch their own business. They will be taught the different digital marketing strategies that will help them achieve success in their business.

In this module, the students will learn about the different freelancing opportunities. Students will also be taught the core foundation on how to successfully launch their own business. They will be taught the different digital marketing strategies that will help them achieve success in their business.

Students will be required to work on a practicum setting environment project deploying all the knowledge and skills learnt in the program. The College will identify and assign each student to work on the practical project that will add a strong value to his/her career. All the work done in this practicum will count towards their practical growth.

Students will be given a proper resume writing workshop. They will also be given mock interviews, which will help them prepare for the real-time interviews in the Industry..

Career Opportunities

  • Online Specialist
  • Marketing Coordinator
  • Marketing Analyst
  • Marketing Assistant
  • E-Business Coordinator
  • Social Media Coordinator
  • Social Media Specialist
  • Digital Analytics Specialist
  • Freelancer
  • Home-based Business Owner
  • Business Entrepreneur
  • Network Marketer (MLM)

Program Detail

  • Campus: Moncton NB
  • Duration: 50 weeks
  • Credential Type: Diploma
  • Practicum Included

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